Thursday, 14 February 2008

One in the eye for Ant and Dec

News reaches Celebritish Towers that Ant and Dec have an exciting new sponsor in Birds Eye.

It's interesting, isn't it, that a frozen food company should choose to sponsor a show called Saturday Night Takeaway — the title subconsciously encourages viewers to get a takeaway, surely? Thus rendering it ultimately less likely they'll be cracking open the Birds Eye to feed their lazy faces while they vegetate in front of the gogglebox and miss out on all the opportunities to live a little that leaving the house on a Saturday evening might provide.

Ah, the complications of our modern world...

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